In the past 20 years, creatives around the globe started to realize the limitations of the existing “visions” of creation, which intrigued them to start to explore new ways of understanding and communicating creativity. The commercial design industry, which outputs the final production for the public, after many experiments and experiences,is pushed to destroy the existing constraints, and to start all over. The new BranD, with the new scope over commercial cross-communication design brought this trend up front, providing the creative forms that were not “fit in”, a brand new platform to define their own “Sense of Exploration”.