As creative medium specialists from the Institute of Creative Communications, we are constantly being challenged of the questions like: “what is the ultimate medium for creativity?”; “How can we design different media in order to serve the content that is also being designed to together communicate with the audience?” “What is the real way of a specific form of art/design interacting with various kinds of expectations from different parts of the public?”, “how does the working medium shape the creators’ creation process?” and etc.
All of these questions start with the basic visions of understanding the differences between Art and Design: the mechanism of creative flow, interactions between creators and audience, the starting point of creative communication and etc. This issue will take you from here.