BRAND POSITIVITY

2015A

ISSN
ISBN
PUBLISHER
BINDING
TRIM SIZE
PAGES
LANGUAGE

2226-6542
978-988-13835-0-1
SendPoints
Softcover
225 x 295mm
200
English/English-Chinese

With our brand new segments, “BranDesign”, “BranDireaction”, “BranDream”, and “BranDiscovery”, we are clearer, and have more open content for designers, paving ways for those who are chasing dreams. 

Branding, is often creating an emotional connection between brands and consumers through colours, images, materials and other visual elements. And if it touches human, it makes people feel fun and beautiful. What are those elements then?

“Positivity of brands” is what this issue about. Experience it with heart, appreciate the lively visual impression, and enjoy interesting stories that underneath, what it reveals is the answer.

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