The milestones of Science have always been the defining moments of human understanding and conquering the nature. Design, as the ultimate medium of how science is being shaped and carried via multiple functions, has come to the centre stage of how people understand their interaction with the world. The rise of design not only increased the chances of successful actualization of various scientific analyses of human behaviours and ambitions, but also made it possible for designers to create new human interactions (interaction design) and experiences (experiences design).
This issue explores the beautiful interactions between science and design, the inspirations of science over design and the designs that have made science approachable and understandable, together to define the future trend of Rational Design Methodology for communication design world.

Places to hang, art festivals, night-outs, country escapes andeven natural adventures make people’s lives more worth-livingand enjoyable. On the other hand, creative industry was alwaysrelated as the “fun jobs”, for their sufficient space for variouscreativities to happen. These two kinds of enjoyment togetherenable designers to experiment and generate ideas that havemore interactions and involvement, fun factors and creativityin their designs. These designs finally became the magic powerwhich lures the public to non-ending excitement and joy. In thisissue, we take a closer look into the latest branding creativitytrend for entertainment and lifestyle industries, decoding theirreplaceable brand values and unique design methodology ofthe brand that endorse “Live, Play, Create”.

In Renaissance of Materials, we explore more amongst the significances of materials, to a new era of understanding, the growing demand of interactive communication from materials, cultivating another layer of meaning of substances and structures. How the materialism is assisting the communication of design narrative and enhancing experience design is somehow being constantly put for appreciation and questioning. At the same time, the existing vague of finding the materials for virtually-presented design like website, app and information design allows designers to seek the ways for information to realize its own materialism.

In the past 20 years, creatives around the globe started to realize the limitations of the existing “visions” of creation, which intrigued them to start to explore new ways of understanding and communicating creativity. The commercial design industry, which outputs the final production for the public, after many experiments and experiences, is pushed to destroy the existing constraints, and to start all over. The new BranD, with the new scope over commercial cross-communication  design brought this trend up front, providing the creative forms that were not “fit in”,  a brand new platform to define their own “Sense of Exploration”.